YouTube is a powerhouse when it comes to video-streaming platforms. In 2024, YouTube had over 2.70 billion active users worldwide and 11.3 billion visits every month, which clearly indicates its massive impact. YouTube’s massive popularity worldwide has translated into a strong revenue stream, making It a notable player in the digital advertising landscape.
In this article, we explore YouTube’s Revenue Statistics in 2024 and gain insight into its financial strength. We highlight its growth over the years and the different ways it generates revenue.
Key YouTube Revenue Statistics
- During the first quarter of 2023, YouTube generated a revenue of $22.31 billion.
- The estimated revenue of YouTube in the United States is 22 billion in 2025.
- Advertising is the primary source of YouTube earning revenue.
- YouTube’s global advertising revenue crossed 8.1 billion U.S. Dollars in the first quarter of 2024.
- MrBeast is the leading YouTube channel with a revenue of 82 million.
- In 2023, YouTube’s advertising revenue accounted for around 10.25% of Google’s total revenue.
- As of February 2024, YouTube music revenue crossed $1.1 billion U.S. Dollars.
How Much is YouTube Worth?
Google bought YouTube for $1.65 billion in 2006 but now YouTube could be worth $400 billion — that’s more than Disney and Comcast combined.
YouTube Revenue Statistics
YouTube has experienced a total growth of 30% in its revenue in the past four years. During the first quarter of 2023, YouTube was able to successfully generate a revenue of about $22.31 billion. In 2022, YouTube generated $29.24 billion in revenue, witnessing a rise of 1.53% compared to the previous year’s figures of $28.8 billion.
Below we have mentioned a table showcasing YouTube’s revenue from 2010 to 2023:
| Year | Revenue |
| 2010 | $800 million |
| 2011 | $1.3 billion |
| 2012 | $1.7 billion |
| 2013 | $3.1 billion |
| 2014 | $4.2 billion |
| 2015 | $5.5 billion |
| 2016 | $6.7 billion |
| 2017 | $8.1 billion |
| 2018 | $11.1 billion |
| 2019 | $15.1 billion |
| 2020 | $19.7 billion |
| 2021 | $28.8 billion |
| 2022 | $29.24 billion |
| 2023 (As of Q3) | $22.31 billion |
Projected revenue of YouTube in the United States (2020 to 2025)
According to reports, YouTube was projected to generate an estimated revenue of 18 billion in the United States. The popular video streaming platform is also projected to reach a revenue of 22 billion in 2025.
| Year | Estimated Revenue (in billions) |
| 2020 | 11 billion |
| 2023 | 18 billion |
| 2025 | 22 billion |
Source: Statista
YouTube Global Advertising Revenues
Advertising is YouTube’s primary source of income. YouTube’s global advertising revenue was 8.1 billion U.S. Dollars during the first quarter of 2024, a total growth of 21% compared to the first quarter of 2023.
Below we have mentioned a detailed table showcasing YouTube’s global advertising revenue from 2018 to 2024:
| Year | Gross revenue (in million) |
| Q4 2018 | 3,605 |
| Q1 2019 | 3,025 |
| Q2 2019 | 3,603 |
| Q3 2019 | 3,804 |
| Q4 2019 | 4,717 |
| Q1 2020 | 4,038 |
| Q2 2020 | 3,812 |
| Q3 2020 | 5,037 |
| Q4 2020 | 6,885 |
| Q1 2021 | 6,005 |
| Q2 2021 | 7,205 |
| Q3 2021 | 7,205 |
| Q4 2021 | 8,633 |
| Q1 2022 | 6,869 |
| Q2 2022 | 7,340 |
| Q3 2022 | 7,071 |
| Q4 2022 | 7,963 |
| Q1 2023 | 6,693 |
| Q2 2023 | 7,665 |
| Q3 2023 | 7,952 |
| Q4 2023 | 9,200 |
| Q1 2024 | 8,090 |
Source: Statista
YouTube: Video Ad Revenue, by Audience Size
In 2023, YouTube accounts with less than 2,000 subscribers generated almost no revenues through advertising on the platform. YouTube accounts with around 10,000 to 50,000 subscribers generated about 0,03 U.S. Dollars per video on YouTube. Meanwhile, those accounts that have around 50,000 to 55 million subscribers witnessed an average ad revenue of about 0.11 U.S. Dollars in 2023, which is up by 37.5% year over year.
Below we have mentioned a table showcasing the YouTube video ad revenue based on audience size:
| Audience Size | 2022 | 2023 |
| Huge | 0.08 | 0.11 |
| Big | 0.01 | 0.03 |
| Medium | 0.01 | 0.01 |
| Small | 0 | 0 |
| Tiny | 0.01 | 0 |
Source: Statista
YouTube Channel Revenue
According to a report by Forbes, YouTube Channel MrBeast generated around 82 million in revenue in 2023. Followed by Rhett & Link and Ryan Kaji in the second position with a revenue of 35 million. Jake Paul is ranked third with a total revenue of 34 million.
Below we have mentioned a table showcasing YouTube Channel Revenue:
| Channels | Revenue (in million) |
| MrBeast | 82 million |
| Rhett & Link | 35 million |
| Ryan Kaji | 35 million |
| Jake Paul | 34 million |
| Markiplier | 30 million |
| Jacksepticeye | 27 million |
| KSI | 24 million |
| Charli D’Amelio | 23 million |
| Logan Paul | 21 million |
| Emma Chamberlain | 20 million |
| Adam Waheed | 11 million |
| Marques Brownlee | 8.5 million |
| Mark Rober | 6 million |
| Dream | 6 million |
| Nick DiGiovanni | 4 million |
Source: Forbes
YouTube: share of Google revenues 2017-2023
YouTube’s advertising revenue accounted for around 10.25% of Google’s total revenue in 2023. The same year, the popular video platform’s annual ad revenue amounted to 31.5 billion U.S. Dollars witnessing a rise from the previous year which amounted to 29.2 billion U.S. Dollars.
| Year | Google’s total revenue |
| 2017 | 7.3% |
| 2018 | 8.1% |
| 2019 | 9.4% |
| 2020 | 10.9% |
| 2021 | 11.2% |
| 2022 | 10.33% |
| 2023 | 10.25% |
Source: Statista
YouTube in-app purchase revenues in January 2024, by market
In January 2024, the United States was the leading country worldwide with the highest number of YouTube in-app purchases revenue over 28.29 million U.S. Dollars spent by users through their mobile devices. Japan was ranked second on the list with an in-app purchasing revenue of 19.26 million U.S. Dollars. South Korea was ranked third with 8.77 million of YouTube’s in-app purchasing revenue.
Below we have mentioned a table showcasing a list of top countries with the highest YouTube in-app purchasing revenue:
| Top Countries | Revenue in millions U.S. Dollars |
| United States | 28.29 |
| Japan | 19.26 |
| South Korea | 8.77 |
| Australia | 2.82 |
| Brazil | 2.77 |
| United Kingdom | 2.49 |
| Taiwan | 2.47 |
| Hong Kong | 2.3 |
| Canda | 2.02 |
| Germany | 1.9 |
Source: Statista
YouTube Music Revenue
YouTube Music is a music streaming platform developed by YouTube where users can explore a variety of songs, albums, podcasts, remixes, and more. As of February 2024, the total revenue generated by YouTube Music was revealed to be $1.1 billion, showcasing a significant growth in its revenue compared to the previous year which recorded a revenue of $1.07 billion.
Below we have mentioned a table showcasing YouTube Music Revenue over the years:
| Year | Revenue |
| 2024 (Feb.) | $1.1 billion |
| 2023 | $1.07 billion |
| 2022 | $880 million |
| 2021 | $550 million |
| 2020 | $330 million |
FAQs
How much revenue does YouTube generate per year?
YouTube generated revenue of $22.31 billion in the first quarter of 2023, compared to $29.24 billion the previous year.
How much is 1,000 views in YouTube revenue?
The revenue of 1,000 views on YouTube can vary depending on the industry and video type. For example, a gaming video can earn you up to $0.50 – $4.00 per 1,000 views, while a tech reviews video can earn you around $1.00 – $5.00 per thousand views.
How does YouTube earn revenue?
Advertising is YouTube’s main source of revenue. Monthly subscription plans called “YouTube Premium” also play a significant role in earning money.
How big is YouTube statistics over the years?
Over the years, YouTube has established itself as one of the top video streaming platforms in the world, and in 2024, it had 2.70 billion active users.
Why don’t 98% of YouTube videos get views?
One of the primary reasons 98% of YouTube videos do not get views is a low-quality or unattractive thumbnail. The first thing a person notices on YouTube is your thumbnail, which makes it extremely important to create an eye-catching thumbnail to attract the maximum audience.
How many users are on YouTube in 2024?
In 2024, there will be 2.70 billion active users on YouTube, and about 47% of all global internet users will access YouTube monthly, showcasing its excellent impact.
Conclusion
The above-mentioned YouTube revenue statistics clearly showcase YouTube’s excellent impact and growth in the financial sector over the years. YouTube’s global advertising revenue has witnessed significant growth over the years and reached a milestone of 8.1 billion U.S. Dollars in the first quarter of 2024. Today, YouTube expands its economic impact through different profitable methods such as traditional ad revenue to YouTube premium plans which play a significant role in its total revenue. Overall, looking at the current statistics YouTube still remains one of the most-used video streaming platforms worldwide with the user base and revenue increasing every year.
