Program: Bachelor of Science in Business Administration, Specialization in Sales and Services Marketing, BSBA - Bowling Green State University (2024)

Jun 17, 2024
Spring 2024 Undergraduate Catalog

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Spring 2024 Undergraduate Catalog [ARCHIVED CATALOG]

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Purpose

The specialization in Sales and Services Marketing is a more focused option than the general marketing specialization. This specialization is the only undergraduate curriculum of its type in the U.S. given that it focuses on the synergy between sales and services marketing. These two areas are complementary as salespeople can only be successful by delivering superior service to their customers. Further, the U.S. has shifted to a service based economy and most college graduates begin their careers in sales jobs - so this specialization leads to tremendous employment opportunities.

BSBA General Degree Requirements

Students completing the Sales and Services Marketing specialization must complete University,general degree,admission core, andbusiness corerequirements for the BSBA degree, includingadmission to the BSBA program. Students who pursue both a Marketing Specialization and a Sales and Services Marketing Specialization, must complete at least 15 credit hours toward one specialization that are not counted in the other specialization.

BG Perspective (BGP) Requirements

Must complete at least 1 course in each of the following:

English Composition and Oral Communication
_____________________________ ________

Quantitative Literacy
_____________________________ ________

Must Complete at least 2 courses in each of the following:

Humanities and the Arts
_____________________________ ________
_____________________________ ________

Natural Sciences - at least one Lab Science required
_____________________________ ________
_____________________________ ________

Social and Behavioral Sciences
_____________________________ ________
_____________________________ ________

Complete total required BGP credit hours by selecting courses from any of the above categories:

_____________________________ ________
_____________________________ ________
_____________________________ ________
_____________________________ ________

University Requirements

Designated courses in Humanities and the Arts and the Social and Behavioral Sciences domains may be used to fulfill both the BGP requirement and one of the following university requirements:

Cultural Diversity in the US ____________
International Perspective ____________

Composition Requirement:
WRIT 1120 - Seminar in Research Writing

Total BGP Credits: Must be at least 36

First Year Experience

(3 Credits)

  • BA 1500 - Understanding Dynamics of Business

Calculus Requirement

(5-6 Credits)

  • BA 1600 - Business Analytics, Quantitative Analysis for Business Applications I and
  • BA 1700 - Business Analytics II; Quantitative Analysis for Business Applications II
  • or

  • MATH 1260 - Basic Calculus
  • or

  • MATH 1310 - Calculus and Analytic Geometry
  • or

  • MATH 1340 - Calculus and Analytic Geometry IA and
  • MATH 1350 - Calculus and Analytic Geometry IB

Admission Requirements

Admission Core*

(24 Credits)

*can also apply towards BGP requirements

  • ACCT 2210 - Accounting and Business Concepts I
  • ACCT 2220 - Accounting and Business Concepts II
  • ECON 2020 - Principles of Microeconomics
  • ECON 2030 - Principles of Macroeconomics
  • BA 2030 - Effective Business Communication
  • BA 2110 - Business Analytics III: Descriptive Analytics
  • BA 2120 - Business Analytics IV: Predictive Analytics
  • IS 2000 - Introduction to Information Systems

Business Core

(30 Credits)

**BA 4500is only open to seniors who have achieved BSBA admission and have credit for BA 3500, FIN 3000, MGMT 3000, MGMT 3600, MKT 2010and BA 3800. Prerequisite or concurrent with MGMT 4060.

  • ECON 3020 - Intermediate Microeconomic Theory
  • or

  • ECON 3030 - Intermediate Macroeconomic Theory
  • or

  • ECON 3040 - Managerial Economics
  • or

  • ECON 3110 - Money and Banking
  • or

  • ECON 3510 - International Trade and Finance
  • LEGS 3010 - Legal Environment of Business
  • FIN 3000 - Business Finance **
  • MGMT 3000 - Integrated Operations and Supply Chain Management **
  • MGMT 3600 - Organizational Theory and Behavior **
  • MKT 2010 - Introduction to Marketing Management **
  • BA 3500 - Ethics and Social Responsibility in Business **
  • BA 3800 - Business Analytics V: Prescriptive Analytics **
  • BA 4500 - Integrated Business Experience
  • MGMT 4060 - Global Strategy

Sales and Services Marketing Specialization

(21 Credits)

  • MKT 3400 - Professional Selling
  • MKT 4050 - Services Marketing
  • MKT 4420 - Sales Management
  • MKT 4500 - Advanced Sales and Sales Planning
  • Elective 1 Contact Hours: 3 *
  • Elective 2 Contact Hours: 3 *
  • Elective 3 Contact Hours: 3 *

*Electives Choices:

  • MKT 3020 - Consumer Behavior
  • MKT 3200 - Marketing Research
  • MKT 3350 - Digital Marketing
  • MKT 4000 - Topics in Marketing
  • MKT 4100 - Marketing Communication and Promotion
  • MKT 4120 - Advertising Management
  • MKT 4150 - Managing the Service Experience
  • MKT 4160 - Servicescape Design
  • MKT 4200 - Branding
  • MKT 4300 - Retail Management
  • MKT 4320 - Marketing Analytics
  • MKT 4350 - Social Media Marketing
  • MKT 4450 - Product Planning
  • MKT 4550 - International Marketing
  • MKT 4890 - Marketing Internship
  • MGMT 3300 - Supply Management and Global Sourcing Strategies
  • MGMT 3610 - Human Resource Management
  • MGMT 4560 - Managing Productivity, Employee Involvement and Reward Systems
  • FIN 3400 - Financial Markets
  • FIN 4130 - Personal Financial Planning
  • FIN 4140 - Retirement and Employee Benefit Planning
  • FIN 4210 - Risk Management and Insurance Planning
  • FIN 4350 - Investment Analysis

Specialization Notes:

  • Student must achieve a grade of “C” or better in MKT 2010in order to enroll in advanced Marketing courses and must meet all other course prerequisites.
  • A grade of “C” or better must be earned in each course taken for the specialization.
  • For students who plan to pursue both a Marketing Specialization and a Sales and Service Marketing Specialization; at least 15 additional credit hours must be taken that do not count toward the other specialization.

Electives

(additional hours needed to reach 122 hours) and/or optional additional specialization or minor

BSBA Admission

(Must be met by 45 Credits)

BSBA admission requirements are:

  1. Completion of MATH 1260, or BA 1600, or MATH 1310, or both MATH 1340and MATH 1350with a C or higher
  2. minimum 12 BGSU hours that count toward the degree;
  3. minimum 2.50 BGSU cumulative GPA;
  4. completion of four or more of the following courses with at least a C within 45 credit hours-ACCT 2210, ACCT 2220, ECON 2020, ECON 2030, BA 2030, BA 2110, BA 2120, IS 2000. However, all of the courses in the admission core must be completed
    # MATH requirement also satisfies Quantitative Literacy requirement

Admission decisions are made three times each year. All pre-business students with 45 hours toward the degree are reviewed for admission.

BGSU students planning on transferring to the BSBA program must apply for College entrance and pre-business status within 45 hours toward the degree or, in the case that 45 or more hours are transferred from another institution, upon completion of 12 BGSU hours toward the degree.

NOTES:

Students who do not achieve BSBA admission in the admission review are placed on conditional standing for one semester or 15 credit hours to satisfy BSBA admission requirements. Pre-business students on conditional standing may take 3000-level business courses, subject to completion of prerequisites, but may not take 4000-level business courses.

Students who do not achieve BSBA admission after the conditional semester will not be permitted to take 3000-or 4000-level business courses and must pursue other degree programs offered at BGSU or another institution.

University Hours Not Toward BSBA Degree:

Credit for the following courses count only toward total hours earned and class standing.

  • ACCT: ACCT 2000
  • ACEN: ACEN 1000, ACEN 1210
  • ACT: All courses
  • BUSE: BUSE 2640, BUSE 2680
  • DANC: Courses below 2300
  • ECON: ECON 3010
  • EXSC: Courses below 2300
  • GSW: 1100S
  • MATH: MATH 90, 90X, MATH 95, 95X, MATH 1210
  • MGMT: MGMT 3050
  • MKT: MKT 3000
  • PEG: All courses
  • STAT: STAT 2000
  • UNIV: All courses
  • TRHR: All courses

Notes:

  • The checksheet should be used in conjunction with the degree audit and advising to track progress toward degree completion.
  • The calculus requirement, all required business courses, and courses required for the specialization must be taken for a letter grade.

Elective Courses:

  • Electives are courses that count toward the BSBA degree from any University area to fill the elective requirement.
  • See above for a list of courses that do NOT count toward the BSBA.
  • ECON 2000cannot be used to satisfy specialization or elective requirements.
  • BIZX 4000 must be completed at BGSU.

Note:

Semester

NOTE: You can do internship for the entire semester.
You can swap the internship with a semester from the schedule above.
Resume from where you left-off.

Internships are highly encouraged as they do not only provide a way to bridge the classroom material to the practice, they lead to potential future employment with the company.
Study abroad and a second specialization or minor are highly encouraged. For more on your Specialization stop by BA 253 or visit http://www.bgsu.edu/business/marketing.html


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Program: Bachelor of Science in Business Administration, Specialization in Sales and Services Marketing, BSBA - Bowling Green State University (2024)

FAQs

What is a Bachelor of Science in Business Administration program? ›

The Bachelor of Science in Business Administration (BSBA) degree is a specialized undergraduate program that focuses on the technical and analytical aspects of business. It is designed to provide students with a strong foundation in data-driven decision-making, quantitative methods, and problem-solving skills.

What is a Bachelor of Science in Business Administration major in marketing? ›

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN MARKETING MANAGEMENT. This course provides students with the knowledge and skills necessary in creating effective marketing strategies and marketing program development.

What is the bachelor of business administration field? ›

Many students who earn a BBA choose to go into management or start their own businesses. However, many others may use the degree as a starting point for a career in a field like marketing, accounting, finance, real estate, or even education. You may find your BBA program doesn't just focus on business administration.

What is a Bachelor of Science in Business Administration major in business economic? ›

Bachelor of Science in Business Administration major in Business Economics is a four-year program that prepares graduates for careers in banking, economic and development planning, as well as general management.

Is a bachelor of science in business administration worth it? ›

For students interested in pursuing business careers, a business administration bachelor's degree is a worthy investment. Students learn a variety of skills in this degree, which can also serve as preparation for an M.B.A. program.

What is the difference between Bachelor of Business Administration and Bachelor of business? ›

A business management degree focuses more on planning and organizing, whereas a degree in business administration provides a broad background and then allows the student to focus on a specialized area of business.

Which BBA has the highest salary? ›

BBA specializations in Finance, Marketing, and International Business generally offer the highest salary potential due to their demand in the job market. However, salaries can vary widely based on the employer, location, and individual's skill set.

What is a Bachelor's in business administration called? ›

Two popular degrees are a Bachelor of Business Administration (BBA) and a Bachelor of Science in Business Administration (BSBA).

Is a Bachelor's degree in business administration the same as an MBA? ›

The B.A. in Business offers a broad foundation in business while the MBA turns to advanced topics like integrated marketing communication, organizational leadership, and business ethics. It's also important to note that the MBA is perhaps the most recognizable and desirable academic credential in business.

Which Bachelor's degree is best for business? ›

Most in-demand business majors
  • Finance.
  • Accounting.
  • Business administration/management.
  • Logistics/supply chain.
  • Management information systems.
  • Marketing.
Jan 24, 2024

What is a BBA in marketing? ›

With a Bachelor of Business Administration in Marketing, you'll learn how to influence buyer behavior, analyze markets, develop marketing strategies, create marketing plans, calculate pricing, and interpret market research.

What does BA mean in marketing? ›

arts degrees: A Bachelor of Arts in Marketing provides a liberal-arts education with a focus on business and marketing while a Bachelor of Science in Marketing may focus more on analytics training.

What is a Bachelor of Science in administration? ›

Answer: A Bachelor of Science (BS) in Administration is an undergraduate business degree that provides students with the necessary leadership and management skills needed to succeed in a career in the business industry. Core courses typically include accounting, marketing, statistics, and business communication.

Which is better, BA or BSc in business? ›

For example, a student who is interested in pursuing a career in finance or accounting may be better suited for a BSc in Business or a BBA, as these programs often provide more specialised training in these areas. On the other hand, a student who is interested in humanities may be better suited for a BA in Business.

What is a better degree, BA or BS? ›

Whether you should choose to pursue a BA or a BS ultimately depends on your interests and career goals. A BA tends to offer broader, more customizable options, whereas a BS will typically involve more intensive, hands-on coursework. Both can set you up to land a job right out of college or go on to graduate school.

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